“Choosing a typeface is the most vexing, infuriating, time-consuming, and pleasurable part”

Richard Hendel, On Book Design (pp. 35-36):

Although some designers claim to be able to design a book in all its essentials before choosing a typeface, I cannot. The typeface I use influences so many other parts of the page that until I can settle on which to use, I am unable to carry on. It is the basis for everything else.

Topics: Branding