Type study: United Pixelworkers

Jay Fanelli and Nathan Peretic for Typekit:

With its cement-colored pixelbricks and distressed red and blue banners, United Pixelworkers’ aesthetic is an homage to the “Made in the USA” gritty union heritage of Pittsburgh, our hometown. We needed a typeface that fit that visual vocabulary. Enter Hellenic Wide, a 19th-century western font experiencing a surge of popularity.

Topics: Branding

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