Nationality and type design

Jean François Porchez, writing for Typofonderie:

Today’s typeface designers, understanding that the world is now global, naturally try through their own ideas to be different from each other. They know also that, despite all of their dreams, a perfect universal typeface which suits all situations and cultures doesn’t exist, and that, hopefully, each graphic design job needs a particular typeface which suits the local culture, the client’s wishes, or ‘branding’ considerations.

Topics: Branding