How to Explain why Typography Matters
Thomas Phinney, writing for Communication Arts:
It’s like watching a film: The average movie-goer knows little or nothing about camera movement and film editing, and rarely consciously notices these things, yet directors can still affect viewers by using these techniques. Similarly, people can be affected by good typography without being actively aware of it.
Shared by Tim Brown on January 01, 2014. Last updated on April 16, 2014.
Topics: Branding