Typekit Practice

Franklin Gothic’s working class roots

Yours truly, writing for Typekit:

Inspired by then-new German sans-serifs like Akzidenz-Grotesk, Morris Fuller Benton designed Franklin Gothic in the early twentieth century for the American Type Founders. Synonymous with industry and manufacturing, this working-class typeface satisfied innumerable printing needs thanks to its availability in incremental weights and widths, which allowed printers to maintain design concepts while making practical decisions at the press.