Type study: Stereo-typography
Dan Mall, writing for Typekit:
Enter stereo-typography, the art of using stereotypes to inform your type choices. Designing with stereotypes makes those initial choices a bit easier. Big = loud. Small = quiet. Smooth = elegant. Irregular = experimental. Look for typefaces whose letterforms embody a characteristic you’d like to subconsciously communicate.
Shared by Tim Brown on January 06, 2014.