Type study: Is anyone paying attention?
Laura Brunow Miner, writing for Typekit:
The reason the deck is a high visual priority is that you’re a lot more likely to nab a skimmer with an informative one-sentence summary of the piece than any length of body copy.
Laura explains “points of entry” — ways of catching reader attention. It’s easy to forget that the words we typeset, and the editorial structure of our texts, can work to our visual advantage.
Shared by Tim Brown on January 06, 2014.
Topics: Branding