Lust from Positype

Lust Italic, Regular, and Display Italic.

Christopher Slye, writing for Typekit:

Lust is reminiscent of the more flamboyant designs from International Typeface Corporation in the ’70s, which were often inspired by classic text faces but infused with a heightened personality and begged for use with advertising and branding. Lust’s strong and distinctive appearance is attention-grabbing in almost any setting, particularly in a medium which can fully support its extensive ligatures and alternates. Even in more restricted settings, such as web browsers lacking OpenType layout support, Summerour has ensured it will make an immediate impression. Check out Lust’s Didone style for more vertical stress and unbracketed serifs, and its display styles for larger settings.