“A logo that isn’t really a logo”

Meagan Fisher, writing for Typekit:

There have been plenty of times when I’ve wanted to give the title of a site a little added flair, while also ensuring that the text remained dynamic. If you’re crafting a theme or template, you can’t use static images for the blog name, but that doesn’t mean it can’t have style. Using a typeface with a little flamboyance sets the site name apart in situations where you can’t incorporate an actual logo. For bbballer, I decided to set the site title in the delightful FF Prater Script, a nod at dribbble’s scripty logo.

You’ll notice the site title has a subtle embossed effect; this detail is added using CSS3’s text-shadow property. The CSS reads as follows…

Topics: Branding

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