Typekit Practice

“Stanley filled the screen with my lettering”

Pablo Ferro, interviewed at Art of the Title about his opening titles for Dr. Strangelove:

I was doing commercials and I created a new way to cut and that’s why I got popular. That’s how Stanley [Kubrick] saw my work. He saw my reel and he loved it. He said, “I would like you to do the trailer for Strangelove because I like your commercials.” […] It was amazing working with him. I never thought that lettering I did was anything special — the only person there that liked it was Stanley.