“Find out the type preference of the ultimate reader”
Carl Dair, A Typographic Quest Number Three: Type to Be Read (p. 19):
The text books read as a student, the journals read as a professional, these mould type preferences. The point is that type selection should not be based on the aesthetic preference or current enthusiasm of the designer, but on what is legible to the reader.
Shared by Tim Brown on May 22, 2014.
Topics: Intended use